-1.png?width=4552&height=1024&name=Local%20Line%20Logo_Green%20500%20(High%20Res)-1.png "Local Line Logo_Green 500 (High Res)-1")
READY FARMER ONE
The Farmer's Guide to Selling and Marketing
What if you could increase your farm sales, reach new customers, streamline your sales process, and get back all the time you spend at the farmers’ market?
What if this is all possible from your office?
An online farm store makes all of this possible, and Ready Farmer One is the blueprint.
“Ready Farmer One is the most important new farming book of the next decade. I've learned a lot, and you will too.”
Jean-Martin Fortier
- Author of The Market Garderner
7 LESSONS THIS BOOK
WILL TEACH YOU.
- Find sales channels that work for you.
- Build an online store that is both aesthetically pleasing and functional.
- Efficiently fulfill orders from harvest to pick up.
- Create a brand image that resonates with your customers.
- Become a master at telling your own farm story.
- Develop a marketing plan and strategy that will grow your brand and increase orders.
- Grow your social media presence to wow the audience.
-min.png)
Diego Footer
Diego Footer is best known for his farm podcasts such as Farm Small Farm Smart and Grassfed Life. Over the past ten years, Diego has traveled across the country to tell the stories of hundreds of farmers while inspiring thousands of people to start farming.
Diego is also the founder and owner of the farm tool companies Paperpot Co. and Modern Grower. He recently co-authored the book Ready Farmer One.
In his spare time, he is a YouTuber, entrepreneur, engineer, finance nerd, product designer, and writer. While all those things, he is a dad first and lives with his family in San Diego. Get inspired or have a laugh by following him on Instagram @diegofooter.
Nina Galle
Nina Galle is a Dutch-Canadian writer and interviewer focused on helping farmers gain autonomy by owning their sales channels. As the Head of Content at Local Line, Nina built the farmer education program with dozens of videos, guidebooks, articles, and templates, all with the aim to empower farmers to get online and connect with their customers.
Finding her passion for local food started during her undergrad at Dalhousie University in Ocean Science where she observed firsthand that the problems facing the ocean ecosystem were largely the result of the global, industrial food system. Pivoting to agricultural sciences, Nina completed an MSc in Food Systems at Wageningen University through an environmental science lens.
Today, Nina continues to arm farmers with the tools, knowledge, and community they need to sell online at Local Line.
-1.png "Untitled design (13)-1")
